Filedaria Expanding into Online Beauty Supply Retail

It's been almost 2 years since we opened our doors for the first time and we believe it's time to offer beauty products to the Canadian online consumer.  As a result, we will be slowly increasing our online inventory to include a large variety of products from both local and international brands.  It's a natural progression of our business - to bring value to consumers in every way possible.

The first brand we'll be introducing and featuring is Nywéle.  

Nywéle is a professional hair product brand that’s been growing in popularity over the last couple of years… especially in Southern Ontario.  Nywéle Professional is an independent, privately-owned Canadian manufacturer and distributor of professional salon products. 

Nywéle is a Swahili word that means “hair”.  It’s a subtle reminder of the East African origins of the owners, who through hard work and dedication, have turned their passion into a growing brand.  More and more salons are offering the Nywéle brand in their lineup.  And for good reason.  This a professional quality product that works well with any hair type.

The three main series of products in the Nywéle lineup are the Argan Oil, Olive Oil, and Tea Tree Oil.  All three are great on any hair type and completely colour safe too. 

The Argan Oil series in infused with Keratin and has a glimmer shine spray, an oil treatment, and a miracle leave-in hair treatment.  The Olive Oil series is super enriched with vitamin E, antioxidants, unsaturated essential fatty acids – the main products are a shampoo, conditioner and mask.  The Tea Tree series uses peppermint and lavender extracts, which has a cool and soothing effect on your scalp and skin – there is a shampoo, conditioner and a body wash.

Whichever series you decide to try, you won’t be disappointed.  There’s a reason why Nywéle has become popular.